Strategic design for enterprise & startups
As a UX Director with over 10 years of experience in tech, I’ve consistently designed for impact and scale, driven by curiosity and a passion for creating meaningful user experiences. Let's Talk
You’ve probably used something I’ve designed for brands like…
Chubb | Omnichannel Web 🔒
2023 | Global redesign of Chubb Insurance's digital experience, creating a flexible, unified design system that improved usability, accessibility, and brand consistency across multiple markets.
Seeking Alpha | Web Fintech 🔒
2024 | Seeking Alpha's redesign, focused on user needs, enhanced navigation and engagement, solidifying its lead in investment insights.
Olay | AI & Mobile 🔒
2016 | We worked with Olay (P&G) on the first personalized skin care app to help women find the right products with a selfie.
NBC Universal | Apps & TV 🔒
2017 | We designed the future of content streaming with one of the world’s leading media and entertainment companies for today's audiences.
Marriott Bonvoy | Web 🔒
2019 | I helped Marriott find where their customers were getting inspiration to plan travel and found ways to increase local engagement, accessibility, and authority.
Seattle DOT | GIS Software 🔒
2018 | dotMaps (now Coordinate): Streamlining SDOT’s operations through enhanced urban planning and community engagement.
Capterra | Web 🔒
2020 | Researching small to medium size business operators to optimize the largest business software marketplace.
Ford | Web Game 🔒
2016 | At Ford, I led UX design for a web-based competition platform, optimizing user engagement and content-sharing experiences.
All-In Podcast | Web 🔒
2024 | I redesigned the All-In Podcast website and brand, with PodcastAI handling development, creating a cohesive, modern, and engaging user experience.
General Assembly | UX Instructor 🔒
2019 | Taught hundreds of designers hands-on UX skills and UI design as a lead instructor at General Assembly.
GoodRX | Mobile Web 🔒
2023 | At GoodRx, I shaped the UX for mobile web, enhancing search functionality, streamlining the store finder, and elevating marketing touchpoints.
Google | AI & Ads 🔒
2023 | At Google, I spearheaded UX design for AI-driven internal ad testing tools, optimizing user interactions and predictive analytics.
What people say...
"Working with Sharif has been an absolute pleasure. In an industry where talent is abundant, it's rare to find someone who not only excels in skill but also prioritizes the personal connection. Sharif effortlessly balances both, bringing the best of both worlds to the table... I've had the privilege of collaborating with Sharif on high-stakes projects for esteemed clients like Google and Chubb, and I've always felt a sense of confidence in the solutions we presented, knowing Sharif's expertise was behind them."
Anton Stén
Head of Design, Summer Health
"Sharif's creative energy, technical insight, and leadership have been an outstanding addition to General Assembly's UX Design Course. Since joining as the Lead Instructor in Los Angeles, he's helped us grow the program - updating and introducing new lectures and tools pulled directly from industry experience.
John Madigan
VP, North America Operations at General Assembly
"Sharif is a natural leader and outstanding UI/UX designer. He always had a new way to see things and did a brilliant job of bringing the user's perspective into the discussion. He brought a combination of creativity and empathy to his work and to the products as a result. Sharif’s style is highly rational and data driven yet very inspirational in his tone with clients. The most encouraging part is that he pays attention; he listens. He really listens..."
Ashley Karr
Vice President Research at JPMorgan Chase & Co.
"Sharif was my lead instructor when I made the decision to change career trajectories and it was under his tutelage and guidance that I am where I am today. I find his teaching to be meaningful and passionate as he fully-embraces and lives what he teaches. By that, I mean that he actively looks to solve problems in whatever he is involved in; he not only uses UX methodologies in his work but also the way that he thinks and teaches..."
Nicole Doan
Product Design Lead at Kaiser Permanente