My name is Sharif 👋
I’ve been incredibly lucky in life. My father, an immigrant who started with nothing, taught me the value of perseverance and hard work. Growing up in Hawaii, I was surrounded by the natural world, which gave me a deep sense of awe, appreciation, and responsibility to protect it. I also wrestled with having dyslexia, but that struggle gave me a lot of empathy and a knack for overcoming challenges—thanks to self-learning and some serious help from creativity and computers.
As a design executive with over 12 years of experience, including 5 years focused on AI-driven solutions, I’ve led design for major brands like Marriott Bonvoy, NBC Universal, and Gartner (Capterra). I’ve also had the privilege of working on products with teams at Apple, GoodRx, and Google, where I blended research, business strategy, and leadership to drive success.
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My designs have brought in over $1 billion in new revenue, but what I’m most proud of is mentoring hundreds of designers through General Assembly’s UX programs. I love storytelling, film, scuba diving, and travel—I’m fascinated by people and culture. With a strong track record managing remote teams and scaling products globally, I’m passionate about creating digital experiences that make a real difference.
And by the way, why can’t work products feel as enjoyable and powerful as the best consumer experiences? I’m determined to keep making that a reality.
Every brand interaction, to me, represents a profound opportunity not just to engage, but to inspire and resonate.
My approach combines strategic thinking, creativity, and hands-on expertise. Over the years, I’ve delivered award-winning concepts rooted in strong storytelling, attention to detail, and digital skills that set industry standards.
Explorative
My approach is explorative, constantly pushing boundaries to discover innovative user-centric solutions.
Balanced
My philosophy strikes a balanced harmony, intertwining business goals, user aspirations with functional elegance.
Holistic
My strategy is holistic, prioritizing a comprehensive understanding of user journeys, touchpoints, and underlying motivations.
Worked with the best companies in the world
I’ve designed websites and digital products for companies of all sizes, always prioritizing collaboration and open communication. My focus is on creating great user experiences while helping clients achieve their goals.
