My name is Sharif 👋
I’m a design executive with over 12 years of experience in UX design, including 5 years focusing on AI-driven solutions. I’ve had the privilege of leading design for major brands like Marriott Bonvoy, NBC Universal, and Gartner (Capterra), and as Senior Director of UX Design and Content Strategy at Product Inc. I’ve also contributed to impactful projects at Apple, GoodRx, and Google, where my work has combined research, business strategy, and leadership to drive success.
My designs have generated over $1 billion in new revenue, and I’ve had the rewarding experience of mentoring hundreds of designers through General Assembly’s UX programs. With a strong track record in managing remote teams and scaling products globally, I’m passionate about creating digital experiences that make a difference.
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20+
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100M+
Every brand interaction,
to me, represents a profound opportunity not just to engage, but to inspire and resonate.
My approach combines strategic thinking, creativity, and hands-on expertise. Over the years, I’ve delivered award-winning concepts rooted in strong storytelling, attention to detail, and digital skills that set industry standards.
Explorative
My approach is explorative, constantly pushing boundaries to discover innovative user-centric solutions.
Balanced
My philosophy strikes a balanced harmony, intertwining business goals, user aspirations with functional elegance.
Holistic
My strategy is holistic, prioritizing a comprehensive understanding of user journeys, touchpoints, and underlying motivations.
Worked with the best companies in the world
I’ve designed websites and digital products for companies of all sizes, always prioritizing collaboration and open communication. My focus is on creating great user experiences while helping clients achieve their goals.
